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High-Performing Autoresponders from the Travel Hacking Cartel
We’re in love with autoresponders around here. We see tons of people building phenomenal email lists — and businesses — with autoresponders that educate and sell. It’s kind of a no-brainer to include...
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New Webform Option – ManyContacts
There’s a new webform option on the block. Mad Mimi now integrates with ManyContacts, a free contact form. It’s a sleek, horizontal form that displays at the top of your website and automatically adds...
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The Anatomy of an Emotionally Compelling Sales Email (How to Write an Email...
So you’ve been growing your email list, and you’ve got yourself a great drip campaign to welcome new subscribers. But what’s the point of all this list-building if you’re not sure how to write an email...
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Why Customer Support Matters
At Mad Mimi, we place a huge emphasis on providing knock-your-socks-off customer support. We have a dedicated team of community therapists who serve this role, and each of them completes a rigorous...
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Use an Email Sign Up Form to Maximize List Growth
An email sign up form is the most powerful tool for collecting email addresses. It’s accurate, meets permission-based standards, and is mostly hands-free for you! You can literally grow your email list...
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5 Features for Email Marketing Efficiency
With deadlines to hit and stats to analyze, email marketing can be a pressure-filled, hurried thing. Workflow impacts performance, so here’s a list of five efficiency-boosting features that save time,...
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What the New Gmail Grid View Means for Email Marketing
Google has definitely been keeping email marketers on their toes. First, it introduced the promotions tab. Next up, the promotions tab grid view. As Marketing Land put it, “It’s like Pinterest for your...
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The Simple Tool to Track Your Email List Building Efforts
As a blogger, small business owner, and content marketer, you understand that you only have 24 hours in a day. You have limitless ideas for ways to get more people to your website, to grow your email...
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5 Easy Ways to Boost Your Local SEO
If you run a business that has a physical address and wants to attract customers locally, local SEO is a must. Take the time to do some local search engine optimization in addition to any general SEO...
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Why Email is the Glue of a Good Content Marketing Strategy
A carefully-crafted content marketing strategy can revolutionize your business. Yet creating a “content strategy” means more than blogging and RTʼing inspiring messages from fellow thought leaders. To...
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Email Newsletters for Bloggers
Bloggers want to engage an audience, and that’s precisely why email newsletters for bloggers are essential. Here’s why. 5 Benefits of Email Newsletters for Bloggers 1. You Can Use RSS to Email to...
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Email Newsletter Fun: the Limerick
There once was gal named Mimi who thought that emails were dreamy. Her open rates soared, her clients were floored. But bring more coffee with creamy! Write Your Own Limerick! Your readers will love...
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6 Questions to Help You Create On-Target Email Content
Recently, I was chatting with some friends about blogging, email newsletters, and social media. My friend Kari Chapin said something that perked my ears and made me think differently about what I...
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Eventbrite and Mad Mimi Now Go Hand in Hand
Planning an event requires tons of time and energy: making decisions about the venue, the refreshments, and who will do what. Sure — you want everything to go smoothly, but what you really want is to...
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All About CASL (Canadian Anti-Spam Legislation)
CASL — the new Canadian Anti-Spam Legislation — further addresses the problem of unsolicited emails. The legislation goes into effect July 1, 2014. Even if your business or organization isn’t in...
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When Writer’s Block Strikes: What to Write About
It’s that time again: You need to send out a newsletter to your email list, or maybe write a blog post. But you’ve got absolutely nothing to say today. Your mind’s a blank — what could you possibly...
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Writing a Standout Twitter Bio
So if you’re like me and still feeling out this whole Twitter thing, or have been with it a while but decided it’s time to mix it up a bit, you may be thinking about how best to use those 160 bio...
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How to Grow your Email List Using Quizzes
On June 20, 2014, Worth Global Style Network (WGSN) released a fun ten-question quiz called “What’s Your Customer Type?” By June 22nd — just 48 hours later — they had gained 233 new subscribers for...
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Rock Your Content Strategy with an Editorial Calendar
Is blogging bogging you down? Are you constantly catching your breath after launching every email campaign? Creating quality articles and engaging emails every month takes tons of organization and...
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Are Your Newsletter Subject Lines Boring and Stale?
Okay, so the title of this blog post was a trick question. I bet the title made you read it. But pause for a moment and consider how it made you feel. It didn’t make you any happier, did it? Scary and...
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