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David Foster Wallace On Email Marketing
The brilliant fiction writer and essayist David Foster Wallace famously hated marketing for being manipulative and causing “despair” in society. He probably would have found the title above disturbing....
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When to Redesign Your Newsletter
Every once in a while, I come home to find that my husband has rearranged the artwork on our walls. Which, generally speaking, causes me to lose my mind. Because once I’ve figured out a system or...
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Divide and Conquer Marketing Strategy for Photographers
Email is an important part of any good marketing strategy for photographers! Expanding your photography business by offering different types of photography (e.g., weddings, boudoir, senior portraits,...
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Does Your Newsletter Have Purpose? No, Really — Does It?
If you’re hanging out here at the Mad Mimi blog, you likely agree with our philosophy that email newsletters are fantastic tools for marketing, branding, sales, and maintaining client relationships....
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Copy That Converts: 5 Tips for Crafting Offers That Actually Convert
If you’re like most companies, you have a website and you want visitors who come to that website to take certain actions. That could mean signing up for a newsletter, completing a purchase, registering...
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Should You Create an Email Newsletter Signup Incentive?
Confession: Until about six months ago, I’d never even considered offering a signup incentive for newsletter subscribers. Then I began hearing discussion about the practice and seeing examples of...
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Running a Social Contest in 2016 – What’s Changed
I did a search recently to find some good information about running social contests. The latest post I found through Google search was an article from July 2014, and most of the articles I found were...
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Getting Personal: The Value of Sharing Yourself in Your Newsletter
I write a blog about style and body image. I share photos of my outfits and talk about my self-image hang-ups, and use myself as an example to show dressing techniques that do and don’t work. But I’m...
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Five Ways Bloggers Can Leverage Their Newsletters
When I first launched my newsletter, a couple blog readers asked why I felt the need to add yet another task to my plate. At the time, I was posting twice per day, active on Twitter, Facebook, and...
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Can an Email Newsletter Be a Selfless Gift to Subscribers?
You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales...
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