Use RSS to Email to Take Control of Your Content
Millions of blogs relied on Feedburner and Google Reader to distribute their content, in the form of an RSS feed. Now, those options have disappeared, and bloggers are left hoping their readers will be...
View ArticleEmail Newsletters Drive Traffic To Your Website
Using links in your email marketing is a fantastic way to drive traffic to your website or blog. Whether you pride yourself on being as up-to-date as possible on the latest marketing trends or are...
View Article4 Tips for Mobile Email Marketing
When was the last time you looked at your smartphone? 7 seconds ago? That’s what we thought. The same is probably true of your contacts. The trend toward mobile might more aptly be called a tidalwave....
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Forward To A Friend Expands Your Social Reach
All Mad Mimi email newsletters include a Forward to a Friend Link in the footer: Why do we do it? Word of mouth is one of the best ways to grow your email marketing list. The forward to a friend link...
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Use Your Email Newsletters to ‘Add Value’
Email newsletters help you stay in touch with your community, audience, and customers. Done right, each newsletter can build rapport and communication. Think about it. Before the internet and...
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Email Marketing for Musicians, Authors, and Educators
We highlight Mad Mimi customers because we value how talented and successful you are, and because we think each Mad Mimi customer has valuable email marketing insight to share. Keeping your peers in...
View ArticleThe Simple Guide to Email Marketing
We’re so happy to present the ultimate ‘Getting Starting’ manual for email marketing. Dean Levitt, our Chief of Culture, and most experienced guru with user questions, created this manual to help email...
View Article5 Email Marketing Tips From DigitalChalk
This is a guest post from Mad Mimi customer DigitalChalk. DigitalChalk is a learning management system that makes it easy to sell courses online and train staff online. They offer turnkey solutions for...
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Manage Your Email Lists Based On Reader Action
Here’s a fantastic new feature that helps you manage your email lists based on which links your readers click. Introducing Mad Mimi’s Link to List feature. Do you want everyone who clicks on a certain...
View ArticleThe Importance Of Email Marketing
In Mad Mimi‘s e-book, The Simple Guide to Email Marketing, Dean Levitt explains why email is so important. Email marketing connects you with your customers “When I sign up for newsletters it’s an easy...
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3 Email Marketing Success Stories
When 3 Mad Mimi customers write in with email marketing successes they want to share, we pass them on! Thoughtful Subject Lines Boost Engagement: “Independent booksellers, like Blue Heron Books in...
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Free Tools to Enhance your Email Newsletter
Dean mentions several free tools for composing a beautiful email newsletter in The Simple Guide to Email Marketing. Even if you don’t describe yourself as tech or design savvy, these tools can save you...
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Image Sizes for Email Newsletters
The images in your email newsletters bring life to the stories you share. Whether those stories share events, business updates, or new items for sale, quality images create better emails! Images in...
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(More) Email Marketing for Musicians
The following is a guest post from Bombplates, which integrates with Mad Mimi, featuring tips to email marketing for musicians. One of the largest misconceptions about email marketing campaigns is...
View ArticleEmail Marketing: A Key Channel for Online Sellers
This article was written by Chris Riegger, VP of Digital Partnerships at Mad Mimi Email Marketing. Based in New York City, Chris has spent years helping small businesses market themselves online....
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Tips for Creating Email Marketing Content
Creating email marketing content can be rewarding and (gasp!) fun. As with any meaningful project, there’s groundwork to be done. In The Simple Guide to Email Marketing, Dean shares some ideas to get...
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Gmail Tabs And Their Email Marketing Impact
There are a lot of questions regarding the impact Gmail tabs will have on email marketing. Of concern to most Mad Mimi users is whether this will lower their view rates and change the way subscribers...
View ArticleIncrease Engagement With a Healthy Email List
Your email list health is a crucial aspect of successful email marketing, but what does it mean for an audience to be “healthy?” How can you make sure your subscriber list stays strong, fit, and...
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6 Email Marketing Tips To Promote Your Brand and Products
This is a guest post by Will Hunt Lewis is Director of Merchandising for OpenSky. OpenSky is an online marketplace that combines an e-commerce destination with dynamic social functionality (Think...
View ArticleSimple Email Layouts Have Maximum Impact
Email layout is best kept simple. You’ll have a strong response to your Mad Mimi emails if the content and call to action is clear. We’ve mentioned this in a post about email layout and copy, but it’s...
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