All Mad Mimi email newsletters include a Forward to a Friend Link in the footer:
Why do we do it? Word of mouth is one of the best ways to grow your email marketing list. The forward to a friend link empowers your current readers to quickly share an email with potential readers. If subscribers like your content, they’re only a few clicks away from spreading the word to another inbox–up to five, if they’re really inspired!
How Can I Make The Most Of Forward To A Friend?
The forward to a friend link exists so contacts can share all of the great stuff you already send with people they know. So make it easy for your readers to share :)
Next to that forward link is also a subscribe link. Encourage new folks to subscribe! Add a short call to action for any readers that received the promotion via forward to also sign up for more great content.
As you can see, the call to action does not have to be fancy. Just include something. This way, when people receive a promotion their friend forwarded, they can sign up simply without searching for the form.
Building a List via Forward to a Friend Helps Your Stats
With the forward to a friend and subscribe links, your list will grow naturally. Word of mouth list growth equals solid, even improved, view and click rates on future mailings. There are other ways to share, too! Check out our social share options and Facebook Sign Up Form.
Related Topics:
Social Forwarding Options
Can I Change the Location of my Forward, or Subscribe Link?
Can I Edit My Footer?
How Do I Change the Subscribe Link in my Footer?