In Mad Mimi‘s e-book, The Simple Guide to Email Marketing, Dean Levitt explains why email is so important.
Email marketing connects you with your customers
“When I sign up for newsletters it’s an easy way for me to stay in touch with businesses I like or even business I think I’ll like. As a customer, I expect businesses to email me if there’s anything I need to know whether it’s a sale or a new product release. My favorite musicians don’t call me about their Summer tour nor do the local restaurants text me their Spring menu – they email me. It’s all about email. It’s the standard!”
Email statistics highlight email’s role in our lives
“More than one in five people worldwide use email. That’s about 1.9 billion people. It’s predicted to increase to 2.5 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 294 billion emails daily.
Email marketing is a vibrant and powerful way to connect with people.
Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.
You can cover whatever topics you like in your email marketing: news about store hours, sales, coupons, personnel, changes, victories, request feedback – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.”
The Simple Guide to Email Marketing is available as a free download here or from Nook and Kindle $0.99.