Here’s a fantastic new feature that helps you manage your email lists based on which links your readers click. Introducing Mad Mimi’s Link to List feature. Do you want everyone who clicks on a certain URL in your email newsletter to be added to a list in your audience? Easy! Take a look here to learn more about getting this set up.
This free add-on streamlines several ‘How do I?’ scenarios you might run into when composing.
3 Scenarios Using the Link to List Feature to Manage Your Email Lists
- Deepen Engagement: You want to stay in touch with the contacts who all clicked on the link in your email newsletter for a certain product. That’s great, now you can automatically segment your customer base by interest and go deeper. This means you can send a follow up that highlights the product’s features. Maybe you could send another email describing how it compares to similar products. Each additional follow-up increases your chances of making that sale!
- RSVP: Planning an event that needs a response? Use this link to list feature, and everyone who clicks the link will be added to the list of your choosing in your Audience. In this case, you could name the list ‘RSVP’ and schedule a reminder the day before the event.
- Allow readers to choose their own adventure: Using Mad Mimi’s Link to List feature in conjunction with Mad Mimi’s autoresponder “Drip Campaigns,” you can open up a whole new method of engagement. By creating a series of email newsletters (for example a 3 part informational series about certain products), you can offer your readers the opportunity to receive more info about their subject of choice.
All in all, the Link to List feature makes it possible to react to reader actions and take control of list management in a positive way. You’ll learn more about your subscribers and they’ll learn more about what you have to offer.
To set this feature up, go the ‘Add Things‘ page in your account. Click ‘On’ next to ‘Link to List’ and you’ll see a new checkbox option appear in the linking screen. There are also directions on our Help Docs site.