The following is a guest post from Bombplates, which integrates with Mad Mimi, featuring tips to email marketing for musicians.
One of the largest misconceptions about email marketing campaigns is that they are “corporate” and only work for businesses. You know what we have to say to that? Wrong-o. Email campaigns are easily one of the most effective ways for musicians to get information out to their fan base. When used thoughtfully, email marketing for musicians can draw your audience in and make them lifelong fans. I mean, if that’s what you’re into.
Email Marketing for Musicians – Top 5 Tips
- Target Your Audience – Who is your demographic? What are their interests, likes, and dislikes? Make sure your message coincides with your demographic’s preferences.
- Set a Goal, and Stick to it – What message are you trying to get across? Why are you sending emails to your fans to begin with? You really need to think about the message being portrayed before you send anything. Remember, now is not the time to try and gain new fans. Nobody is going to read an email from some musician they don’t listen to. It won’t work, I promise.
- Keep it Short and Sweet – Don’t you love it when somebody sends you an email with paragraphs of information that could be compiled into a few short sentences? No? Neither will your fans. Once you have a message, find a way to portray it to your fans in a way that will be easy to understand. Visual aids are great way to engage your fans and get your message across easily.
- Content, Content, Content – You’re a musician, right? So your fans are on your mailing list because they love your music, or just you in general. Use that! Make sure you’re always sending them links to your music, videos, tour dates, album artwork, etc. Anything that will keep them excited about your music!
- If You’re Not Analyzing, You’re Just Guessing – When are your fans opening your emails? What is the click-through rate? What campaigns do they respond to and which ones do they ignore? Analyzing your email campaigns is invaluable for identifying the best time to send out future campaigns. Make sure to analyze campaigns you send to get the most accurate feedback from your fans.
These are some effective questions to ask yourself while creating email campaigns. For musicians, incorporating these tips into your campaign creation could be the difference between a good career and a great career.
So, get a campaign going, grow your fanbase, and get your music out there!
Bombplates is a website template generator, primarily focusing on musicians, bands, and other performers. For a monthly fee, you can choose from any of our pre-made templates, which come loaded with features and integrations to various companies for you to choose from! You create it, controlling what you post, sell, etc. and Bombplates manage it.
You can read more on the Mad Mimi blog about Email Marketing for Musicians, Authors, and Educators, Writers, Fine Artists, and Non-Profits.