We highlight Mad Mimi customers because we value how talented and successful you are, and because we think each Mad Mimi customer has valuable email marketing insight to share. Keeping your peers in the loop just makes sense – email newsletter inspiration is everywhere.
We’re all part of this Mad Mimi community, no matter where you access the site…including Down Under.
Greg Spence is an accomplished, professional trumpeter. He has a successful website, Mystery to Mastery, which he uses to educate trumpet students around the world. He uses YouTube videos, one on one Skype lessons, e-books (over 4000 copies of his first e-book sold) and his community. Greg has played Lead Trumpet in all 12 seasons of Australia’s version of Dancing with the Stars (LOVE!) and has played with the likes of Herbie Hancock, Burt Bacharach, Jerry Lewis, Shirley Bassey, Michael Buble and so many more.
In honor of Greg’s second e-book release, Mystery to Mastery Book II, we wanted to share some of the Mad Mimi features and email marketing techniques he’s found helpful. Greg wears several (impressive) hats, but ultimately finds himself in the role of musician, educator, and author most often.
Musicians, Think of a Crowd :
“If you are a band, a production company, a solo recording artist or a kazoo busker, Mad Mimi is a fast and easy way to let the world know about your gigs, shows, albums, etc. People want to know where you are performing, and it is SO EASY to put all of your information into one email and send it to your fans in one click. I have used Mad Mimi since 2011 to promote new information at my trumpet education website, to promote gigs and share interesting stuff in general.
When I do new videos for my site, I put a link on the email that people can click. This has been a really successful way to expose users to the latest updates. I also share the email on Facebook so friends are kept in the loop as well.
Being able to keep in touch with MTM users, feeding them up to date trumpet info and gossip, creates an excitement and vibe that helps generate excitement about playing music. In just on 2 years, we have picked almost 1500 YouTube subscribers and and over 250,000 views. It’s no Gangnam Style but it pretty good for a new trumpet website.”
We recommend a special method for embedding audio or video in your newsletters for optimal delivery.
Educators, Think Organization :
“Teachers will love Mad Mimi. I really like how I can have different lists in my Mad Mimi account. I put people who have purchased my e-books in one list, students in another list, general contacts in another list and I can chose to email one or more of the lists at one time. It is simple and really handy.”
You can also group promotions together. Folder-lovers, rejoice!
Authors, Think of your Audience :
“Writers/Authors, when writing material or even looking for inspiration, you can shoot an email out asking questions of all of your contacts, or send a survey. I have been amazed at how people like to be up to date with what you are doing and how keen they are to contribute to your projects. I have been using Mad Mimi to inform existing Mystery to Mastery users that book 2 is coming and to get practising. I had one person send me a picture with a mallet aiming at a trumpet with the quote, “Release book 2 or the trumpet gets it!” I laughed!
At first, I felt a little weird about doing general posts to a mass number of people. What I have discovered is that people actually take an interest in what you do and like hearing stories, seeing pictures or just getting updates about what you do with your time.”
Read on to learn more about Greg’s new e-book, out now! “It is not just a book but an extensive course in modern trumpet development.”
Here’s Greg’s take on his e-book : “I am so excited about the release of Mystery to Mastery e-Book 2. I released my first trumpet book in 2004 and had intended to get this advanced method out a lot earlier however, as anyone who writes books would know, it is a very time consuming and intense process. The trumpet offers great rewards for those prepared to work hard but it can present obstacles that, no matter how much practise, has limiting results.
I have been studying acoustics and physics, the anatomy of the voice and more trumpet books than I care mention to develop a way of playing that allows the student to avoid the obstacles that hinder progress. I have had lessons with some of the greatest teachers in the world and have learnt things that players of all wind instruments should know. This stuff is not common knowledge and it should be. I cannot explain how cool it is to share this information on my website and get responses from people all over the world saying how it has helped them.
There is no trumpet book like this anywhere else! It is a first. The book has 3 hours of video lessons, explaining and demonstrating the concepts and exercises. It has a digital metronome to use when you are practising. It has a digital practise diary that you fill out when you need to remind yourself of how fast you could do an exercises. You type in your progress then next time you login to access your book, you get sent a report reminding you of where you are up to. It is a brilliant and fun function especially for school aged students.”
We’re really proud of you, Greg. This is huge! All the best with your e-book marketing and trumpet playing and keep sending email newsletters, ’cause people love them.