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How to Turn Business Cards into Email Subscribers
There’s no doubt that email is still one of the best forms of communication when it comes to closing a sale. But bridging the gap between face-to-face networking and the email follow-up is something...
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5 Tips for Creating a Stellar Welcome Email Campaign
A welcome email campaign is one of the best ways to start off on the right foot with a new customer or reader. The best campaigns create compelling stories readers want to tune into. Not every campaign...
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What To Do When the Writing Fairies Never Come
Maybe you run an absurdly successful business and keep an immaculate home, all while raising a pack of future astrophysicists who can also dance and sing. Perhaps you write newsletters in your sleep...
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Lessons from a Lackluster Product Launch
A couple years ago, I launched a membership-based online community I called my Clubhouse. I’m a career coach for creative types, and I wanted to find a way to serve more clients at a (much) lower price...
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Successful Email Marketing in the Arts
We caught up with the leadership of Toronto-based Resa’s Pieces to discuss their success using email marketing in the arts. Resa’s Pieces is a nonprofit arts organization with a mission to meet the...
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10 Rather Nice Email Marketing Hacks
If you’ve mastered Mad Mimi’s basic features, why not try something new? Here are ten email marketing hacks to help you get organized and add visual interest to your emails. 1. Organize Your Emails...
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How to Be Patient While Learning New Technical Skills
I’m currently creating an e-course that will teach participants how to create repeat patterns, which is one of my great passions in life. I thought to myself, “This will be a piece of cake! I’ll record...
View ArticleGoDaddy Acquires Mad Mimi
Yes, that’s right — Mad Mimi is joining GoDaddy. GoDaddy is 100% dedicated to supporting small business, and that’s our mission too. Simply put, we’re a good fit. But I’m sure you have lots of...
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Email Marketing for Fitness Professionals
Loads of fitness professionals are striking out on their own or becoming reps for companies like Beachbody. And while these fitness pros know a thing or two about how to perform the perfect squat, most...
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Two Crucial Tips For Great Email Open Rates
We all want people to read our emails. But how do you get them to do it? Why would they click your email, when so many others are vying for their attention? It comes down to two things. Your Subject...
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Twitter for Beginners
Alert! This blog post is not for Twitter gurus (but we welcome your tips in the comments). This is truly Twitter for beginners — people who aren’t sure how Twitter works. If that’s you, here are 11...
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Why Mimi is Mad About Email Experimentation
Here at Mad Mimi, we love email. We love to help you send beautiful, inspired emails that get results. So much so that sometimes, our own email newsletters take a back seat. Earlier this year, we...
View ArticleThe Power of Secrets: Whispering Over Email
Your friends aren’t raptly reading through your inbox, marveling at your “email feed.” Nobody Likes your electronic bank statement, utility bill notifications, or that email from your boss. This is a...
View ArticleGoDaddy’s Stance on Net Neutrality
“Our customers are diverse, but there is one characteristic that they all share — each of them depends on the open nature of the Internet to compete against the vast resources of enterprise...
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Lessons from a Lackluster Product Launch
A couple years ago, I launched a membership-based online community I called my Clubhouse. I’m a career coach for creative types, and I wanted to find a way to serve more clients at a (much) lower price...
View ArticleQuick Tips to Improve Your Marketing Emails
Not everyone who sends marketing emails loves to write. In fact, most emailers probably consider writing a necessary evil to promote their brand. If you can relate, here are three quick tips to improve...
View ArticleRead This Now: How to Use the Call to Action
The call to action is so important in the world of online marketing that it has its own acronym: CTA. This is the part of your email where you get the reader to do something: This is where they go to...
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How to Turn Visitors into Email Subscribers
How can I build my email list? It’s one of the top questions small business owners, online retailers, and bloggers ask, and it’s an excellent question! Email marketing remains the best way to reach...
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6 Stupid-Simple (and Free) Ways to Grow Your Email List
At AppSumo, we built the base of our business by growing our email list to more than 750,000 subscribers. And even though AppSumo had thousands upon thousands of email subscribers, my personal blog’s...
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Beyond Open Rates: Reaching People Who Don’t Click
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice....
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