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With deadlines to hit and stats to analyze, email marketing can be a pressure-filled, hurried thing. Workflow impacts performance, so here’s a list of five efficiency-boosting features that save time, automate, or allow you to delegate.
Five Features to Boost Workflow Efficiency
- Search Promotion Titles - Name your promotions something that makes sense to you, and consider using dates or categories as part of the naming convention, because subject lines aren’t always related. That way, using the search bar to search for promotion titles is most likely to return helpful results. Also, group promotions. This makes isolating the promotion you’re searching for that much easier.
- Scheduling – Send your promotion at precisely the day and time you determine, even if you’re not at your desk. You can view all scheduled promotions on one page. Learn more about our new Scheduled Mailings view here.
- RSS to Email – The RSS to email feature automates the blog post to inbox process. Hands-free, subscribers will receive an email in their inbox when you publish a post (or at intervals you set.) Do you have multiple RSS feeds? No problem. Now you can name your feeds something that will help you keep them straight. Learn how to do that here.
- Compare Stats – If you want to see what stats look like across multiple sends, there’s the “Compare” button. You can look at hard numbers and graphs to compare the effectiveness of subject lines, content or links across campaigns.
- Multi-user – This feature allows a ‘parent’ umbrella account to manage permissions and content of ‘child’ accounts. If you work with a team or want to keep lists and brands separate, that’s what this feature is for. Each child account has their own username and password, so team members can work independently.
This list of features is not complete by any measure. (Tip: It also includes a couple of new-to-Mad-Mimi features.) What features do you use to boost your efficiency? Other email marketers would totally benefit from hearing your ideas!
