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The Power of Story-Driven Email Newsletters
You’re probably subscribed to at least a few email newsletters. Most of us are, in this age of the internet and information galore. But I bet there are some you read all the way through, some that you...
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Iterative Email Marketing
To iterate is essentially to repeat. “Iterate,” “interative,” and “iteratively” are buzzwords as of late, but for good reason. Whether you work in product development, marketing, or another field,...
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How to Build a Great Marketing Email from the Ground Up
When it’s time to put together a marketing email — especially an email newsletter — people often dive right into the content. But what if you took a more thoughtful, strategic approach? Instead of:...
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Why Every Marketing Email Needs a Lede
If it bleeds, it leads. This adage is well-known in journalism. When writer’s block hits, journalists can always fall back on blood and violence. Ok, that might be a bit, ahem, dramatic. Nonetheless,...
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The Possibilities of Email Marketing Personalization
I don’t know your name, but I love you. Not convinced? What if I could personalize this blog post to include your name, Frances? Would it make you feel just a little bit cooler? Would it grab your...
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21 Autoresponder Ideas to Grow Your Business
Whether you sell products, services, information — even hope — you can use email autoresponders to connect better with your audience. What’s an autoresponder? An autoresponder is an email that gets...
View ArticleWhy Branding Makes Your Email Marketing Better
People will tell you it’s important to put your logo on everything you create. While I think the intent behind that is sound, it’s really just a cheat — a way to get around having to do the real work,...
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Mad Mimi’s “Engaged” Statistic
What Does the Engaged Statistic Mean? Ok, don’t get too excited, we’re not talking about marriage here. When we say “engaged” in email marketing, we’re talking about those folks who interact with your...
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How to Set Up Autoresponder Campaigns to Educate and Sell
One of the first questions I get when it comes to building an email list is: “What am I going to send people once they join my list?” The idea that you need to be constantly churning out new email...
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Use Email To Bring Back Lost Customers
Ever consider that you might find “new” customers in your current email lists or purchasing histories? Re-energizing past customers and dormant leads with email marketing is pretty simple. One...
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Buy Me Dinner First: Why Conversation is the Key to Lead Generation
Image source There’s a reason dinner often symbolizes the beginning of things. Whether it’s a first date or a business meeting pending a large deal, the opportunity to connect and shoot questions back...
View ArticleWhat Yahoo’s new DMARC Validation Changes Mean for Email Marketers
Over the past few days, there have been big changes out there in the email world, and we wanted to make sure you’re aware of what’s going on! Especially if you’re using a Yahoo.com email address to...
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Email Marketing for Artists: 5 Awesome Tips
‘ruby heart’ by Jessica Swift As an artist, it can be challenging to figure out what to write about in your email newsletter. It’s easy to fall into the trap of simply listing what you’re up to...
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How to Craft Email Marketing Content that Converts
As an email marketing pro, you spend a lot of time crafting content. In fact, it might seem like you eat, sleep and dream about creating content! While content is certainly an effective tool for...
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On Letting Go of Old Beliefs (and What the Heck That Has to Do with Your...
We all carry around beliefs that inform our lives — the way we make decisions, the way we interact with people, the way we run our businesses. But how often do we stop to think about where those...
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3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate
People are visiting your website, but how many are choosing to join your email list? The sad reality is that most people who stumble upon your website are unlikely to return, unless you capture their...
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New Gmail Unsubscribe Link
Let’s talk about the new Gmail unsubscribe link and what it means for you as an email marketer! What has Gmail changed? Recently, Gmail added an additional “Unsubscribe” link that will display in some...
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What it Really Means to Get Unsubscribes From Your Email List
It’s happened to the best of us. You spent hours writing and designing your email newsletter. You shared something that made you vulnerable, or promoted a service or product that you created from the...
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6 (Incredible!) Woman-Powered Drip Campaigns
Want to build a super-strong connection with your audience? Use drip campaigns! You may be wondering, “What the heck is a drip campaign?” Drip campaigns are series of autoresponder emails that you can...
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5 Tips for Gaining Subscribers with an Email Course
Whether your business is big or small, acquiring new customers can be a challenge. Considering that email marketing has a 4,300% return on investment, building a highly targeted email list is always a...
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