Clik here to view.
Your Mailing List Is Growing. Now What?
For a lot of people out there, getting someone subscribed to your mailing list is the endgame for your marketing efforts. Sure, maybe there’s a little bit more to it — people track things like open...
View Article3 Tips for Writing Exceptional Email Copy
Writing email copy for email marketing is a little like guiding a plane to an emergency landing (not that I’ve ever done that). Lose the connection with your audience for a second and you’re going to...
View ArticleClik here to view.
4 Tips to Increase Your Email Marketing CTR
Successful email marketing requires a healthy click-through rate (often referred to as CTR). When a customer asked for examples of email newsletters with high click-through rates, we identified 50...
View ArticleGmail Image Caching and Open Rates
Last week Gmail changed the way they handle images in emails. Instead of Gmail making requests to servers every time images are loaded (this was the old way), Gmail now caches email images temporarily....
View ArticleClik here to view.
Mad Mimi Email Marketing Affiliate Program
If you find yourself recommending Mad Mimi as your go-to email marketing solution, we’d love to say thank you! Please consider joining our affiliate program. As a Mad Mimi affiliate, you can earn a few...
View ArticleClik here to view.
PowerPoint Images for Your Email Newsletter and Blog
If you have a blog and a Mad Mimi email newsletter, you’re probably in constant need of suitable images. An image at the top of a blog post attracts attention, and people are more likely to read it....
View ArticleClik here to view.
Gmail Tabs Tips: Find your Gmail Subscribers and Deliver to Primary
We’ve mentioned Gmail Tabs here on The Mad Mimi blog in the past. By now most email marketers are familiar with the inbox change, but how can you appeal to your Gmail subscribers that want to read your...
View ArticleClik here to view.
Email Marketing Tips from Musician Annie Clements
As a professional side-man (side-woman), I’ve spent over a decade playing bass and singing backgrounds for some of the biggest names in the business. In my seven years on the road with Sugarland, I’ve...
View ArticleClik here to view.
3 Simple Ways To Give Your Email Newsletter Personality
Do you find yourself wishing that your email newsletter had a little more pizzazz? Do you wonder how to make your audience wait with bated breath for each email you send? (OK, that’s a little dramatic,...
View Article4 Email Marketing Tips for Small Businesses
Anyone else have a serious case of “launch anxiety?” You know, that overwhelming cloud of doubt right before you click “send” on a marketing email? In this state of panic, I find myself sending tests to...
View ArticleClik here to view.
5 Ways to Make Your Email Newsletter More Social
Want to score more followers, likes, shares, and tweets? Use your email newsletter to maximize your social media presence! First, decide which social media channels are most important for your business...
View ArticleClik here to view.
All About Email Newsletter Typography
Before your readers actually read your email newsletter, they see it. Maybe even feel it. What kind of statement does your typography (the style, arrangement, and appearance of your words) make? What...
View ArticleClik here to view.
The Case for Full-Spectrum Email Marketing
Let’s say you want to deliver an important message about your business or organization to a group of 1,000 people standing in front of you. Which would you choose: a megaphone or a cell phone? What if...
View ArticleClik here to view.
How to Ask Smarter Questions of Your Email Data
Crafting an email newsletter requires creativity, resourcefulness, and time. But it’s a worthy endeavor. Email marketing has an incredibly high return on investment—far surpassing social media channels...
View ArticleClik here to view.
5 Email Marketing Tips for the Life Coach
When I first decided to become a life coach, one thing was clear: I couldn’t do it full time right off the bat. I wanted to get my certification while slowly building up my business. That included...
View ArticleClik here to view.
10 Reasons to Start Building Your Email List Today
We hear it all the time: “Start building your email list.” Or even worse, “Do you have a list and how big is it?” There’s no denying that the consensus around building an email list is that you should...
View ArticleClik here to view.
Host a Paid Email Course or Newsletter with MoonClerk
Mad Mimi has a new friend. Meeps, this is MoonClerk. MoonClerk, please meet our amazing Meeps. If you’ve been toying with the idea of launching a paid email course or newsletter, listen up. If you run...
View ArticleClik here to view.
3 Reasons to Grow Your Email List Organically
When you’re trying to grow your email list, it can be tempting to try the quick-and-easy route of buying a list of email addresses to bump up your numbers. Just like that—voila! You’ve got 5,000 names...
View ArticleClik here to view.
33 Email Newsletter Topics You Can Use Right Now
Do you ever sit down to write your email newsletter and wonder what the heck to say? To keep your audience’s attention, you need to be useful, whether that means providing information, making people...
View ArticleClik here to view.
5 Emails All Mobile Apps Should Be Sending
Push notifications are a very important part of customer retention, but they can also be over-used and abused. If you’ve launched—or hope to launch—a mobile app, consider other advantages email offers....
View Article