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The Case for Avoiding Holiday Content
Many business models rely on holiday shopping behaviors to thrive. If you work in an environment that has ANY connection to retail, it may be essential to create and promote holiday-themed content. But...
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List Growth 102: Don’t Forget About Everyone Else
When it comes to growing your email list, the visitors to your website and offline interactions with your customers are both vital to success. The good news is that there are many excellent ways to...
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3 Keys to Driving Conversions Using Email Marketing
As a marketer, you probably spend a lot of time crafting great content. In fact, it may feel like you eat, breathe and sleep content creation! And while content is certainly an effective tool for...
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How Changing Your Perception Can Change Your Life
I’m willing to wager that sometimes you get stuck in ruts — ways of doing things, ways of thinking, ways of being — when you’re just stuck on something and no other possibilities seem to exist from...
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Watch Your Tone: The Importance of Voice in Newsletter Communications
When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But...
View ArticleGift Wrap Your Email Newsletters
Dena Testa Bray, author of the poetic and dazzling culinary blog, Gathering Flavors, recently shared some newsletter wisdom about the personal touch that email can add to a marketing strategy. “I think...
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Like Clockwork! The Value of Regular Newsletter Features
Back when dinosaurs roamed the earth, I launched a blog. (OK, it was 2007, but it might as well have been millennia ago.) Unaware that content could be scheduled ahead of time, I ended up racking my...
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The Long and the Short of It: Should Your Newsletter Be Wordy?
We live in an impatient age. Once, attention spans were challenged by 10-second sound bites, and now we’re moving toward a word-free, Instagram-driven world. Since no one reads nowadays anyway, that...
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How to Build an Awesome Email Opt-in Offer
You’ve got your website and your email list started, and now all of these marketing people are telling you that you need to offer something so your potential fans will give you their email addresses....
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The Art of the Customer-Focused Email
“The secret to using free content as a business driver is to be the host of the conversation your audience cares about, not the subject of it.” — Shane Snow, Founder of Contently Show don’t tell. That...
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Calls to Non-purchasing Action: Tips for Email Engagement
Newsletters serve dozens of purposes for dozens of different business models. Some are strictly informational, designed to keep subscribers in the loop about organization or publication news. Some are...
View ArticleHow to Nurture Leads and Engage Clients with an E-Newsletter
In this post, Chris Singleton, the director of London digital e-marketing agency Style Factory, shows you how to create an e-newsletter that you can send to your business leads or clients; he also...
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Email Marketing Segmentation Done Right
Professional marketers know just how important it is to present leads with the right offers at the right time. If you’re concerned with conversions, you can’t just blast an offer to thousands of...
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The Best Email Signup Headlines
By now, you know the power of email marketing and having an email list. And you’ve probably spent a decent amount of time figuring out the best ways to grow your email list. But what are the best...
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Email Marketing Tips for Membership Sites
Recently, Mad Mimi teamed up with MemberPress to bring email marketing software and membership site software together in beautiful, blissful, holy matrimony. Pairing email marketing with your...
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Verbal Pitfalls for Email Newsletters
My husband works for the federal government, and from what I can gather, he and his colleagues communicate using 85% acronyms and 15% actual words. This facilitates efficient communication AND makes...
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Should You Hire a Ghostwriter for Your Newsletter?
When you hear “ghostwriter,” you might think, “person who helps inarticulate celebrities pen their autobiographies.” And you wouldn’t be wrong, but ghostwriters can be hired for virtually any writing...
View ArticleHow to Design High-Converting Custom HTML Emails Without Coding
Mad Mimi has a simple drag-and-drop composer that makes designing emails easy. But some email marketers prefer to use custom HTML, and Mad Mimi plays nicely with that, too! Custom HTML emails aren’t...
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What You Need to Know about the Office 365 Clutter Function
Office 365 has rolled out a new, intelligent email filtering function as of June 30, 2015. Office 365 Clutter determines the priority of emails based on the behavior of the individual user and filters...
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Why You Should Shift Your Editorial Calendar This Summer
It’s July, the marvelous, hot, lazy heart of summer. You’re probably taking Fridays off to head up to the cabin or vacationing out of town, spending as little time at work as you possibly can so you...
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