Dena Testa Bray, author of the poetic and dazzling culinary blog, Gathering Flavors, recently shared some newsletter wisdom about the personal touch that email can add to a marketing strategy.
“I think of my blog posts as gifts to my readers and my newsletters as gift wrap that dresses up my content and makes them want to click the links to visit my websites to see what I have to say. It’s my direct way to say, “Here, I have something for you.” If I am willing to take the time to write to my readers directly, they’re more likely to consider what I have to say important to them.”
In her article, “Meet Me In Your Inbox“, she also shares her 3-pronged marketing strategy that she not only uses herself, but also always recommends to her clients. And she includes 10 actionable tips that you can put to use, right now, to tighten up your email newsletter workflow. These include how to handle article titles, and even the topics to write about. She also encourages you to “enjoy the process and your readers will, too.” Read the whole article, here.
In addition to her culinary blog project, Gathering Flavors, Dena launched “Web Design Services for Creative People” just about a year ago. She services clients from yoga teachers, to potters. Her motivation in providing these services is to find a way for her clients to embody their own personal character and identities as crafters, artists and healers within their technical and online assets. Find out more on her business blog, Silver & Roses.