Clik here to view.
Can an Email Newsletter Be a Selfless Gift to Subscribers?
You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales...
View ArticleClik here to view.
Five Ways Bloggers Can Leverage Their Newsletters
When I first launched my newsletter, a couple blog readers asked why I felt the need to add yet another task to my plate. At the time, I was posting twice per day, active on Twitter, Facebook, and...
View ArticleClik here to view.
Getting Personal: The Value of Sharing Yourself in Your Newsletter
I write a blog about style and body image. I share photos of my outfits and talk about my self-image hang-ups, and use myself as an example to show dressing techniques that do and don’t work. But I’m...
View ArticleClik here to view.
Running a Social Contest in 2016 – What’s Changed
I did a search recently to find some good information about running social contests. The latest post I found through Google search was an article from July 2014, and most of the articles I found were...
View ArticleClik here to view.
Should You Create an Email Newsletter Signup Incentive?
Confession: Until about six months ago, I’d never even considered offering a signup incentive for newsletter subscribers. Then I began hearing discussion about the practice and seeing examples of...
View ArticleClik here to view.
Copy That Converts: 5 Tips for Crafting Offers That Actually Convert
If you’re like most companies, you have a website and you want visitors who come to that website to take certain actions. That could mean signing up for a newsletter, completing a purchase, registering...
View ArticleClik here to view.
Does Your Newsletter Have Purpose? No, Really — Does It?
If you’re hanging out here at the Mad Mimi blog, you likely agree with our philosophy that email newsletters are fantastic tools for marketing, branding, sales, and maintaining client relationships....
View ArticleClik here to view.
Divide and Conquer Marketing Strategy for Photographers
Email is an important part of any good marketing strategy for photographers! Expanding your photography business by offering different types of photography (e.g., weddings, boudoir, senior portraits,...
View ArticleClik here to view.
When to Redesign Your Newsletter
Every once in a while, I come home to find that my husband has rearranged the artwork on our walls. Which, generally speaking, causes me to lose my mind. Because once I’ve figured out a system or...
View ArticleClik here to view.
David Foster Wallace On Email Marketing
The brilliant fiction writer and essayist David Foster Wallace famously hated marketing for being manipulative and causing “despair” in society. He probably would have found the title above disturbing....
View ArticleClik here to view.
Why You Should Shift Your Editorial Calendar This Summer
It’s July, the marvelous, hot, lazy heart of summer. You’re probably taking Fridays off to head up to the cabin or vacationing out of town, spending as little time at work as you possibly can so you...
View ArticleClik here to view.
What You Need to Know about the Office 365 Clutter Function
Office 365 has rolled out a new, intelligent email filtering function as of June 30, 2015. Office 365 Clutter determines the priority of emails based on the behavior of the individual user and filters...
View ArticleHow to Design High-Converting Custom HTML Emails Without Coding
Mad Mimi has a simple drag-and-drop composer that makes designing emails easy. But some email marketers prefer to use custom HTML, and Mad Mimi plays nicely with that, too! Custom HTML emails aren’t...
View ArticleClik here to view.
Should You Hire a Ghostwriter for Your Newsletter?
When you hear “ghostwriter,” you might think, “person who helps inarticulate celebrities pen their autobiographies.” And you wouldn’t be wrong, but ghostwriters can be hired for virtually any writing...
View ArticleClik here to view.
Verbal Pitfalls for Email Newsletters
My husband works for the federal government, and from what I can gather, he and his colleagues communicate using 85% acronyms and 15% actual words. This facilitates efficient communication AND makes...
View ArticleClik here to view.
Email Marketing Tips for Membership Sites
Recently, Mad Mimi teamed up with MemberPress to bring email marketing software and membership site software together in beautiful, blissful, holy matrimony. Pairing email marketing with your...
View ArticleClik here to view.
The Best Email Signup Headlines
By now, you know the power of email marketing and having an email list. And you’ve probably spent a decent amount of time figuring out the best ways to grow your email list. But what are the best...
View ArticleClik here to view.
Email Marketing Segmentation Done Right
Professional marketers know just how important it is to present leads with the right offers at the right time. If you’re concerned with conversions, you can’t just blast an offer to thousands of...
View ArticleHow to Nurture Leads and Engage Clients with an E-Newsletter
In this post, Chris Singleton, the director of London digital e-marketing agency Style Factory, shows you how to create an e-newsletter that you can send to your business leads or clients; he also...
View ArticleClik here to view.
Calls to Non-purchasing Action: Tips for Email Engagement
Newsletters serve dozens of purposes for dozens of different business models. Some are strictly informational, designed to keep subscribers in the loop about organization or publication news. Some are...
View Article![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
